Have you ever thought about how many CEOs might be behind Elon Musk and Mark Zuckerberg? Not to mention, there are hundreds or, in some cases even more, that made a successful corporate leader.

A great corporate leader has much more to do than merely running a business and preventing business loss. They need to be charismatic role models that demonstrate the company’s vision and culture. But why do they say that leadership cannot be learned? And to be more precise, why do educated and talented people fail when it comes to leadership? It is because leaders are so focused on making profits due to constant corporate pressure.

Michael Nassirian, in his book, I’m Tired – how to survive and succeed in corporate America, answers this question. He says that the corporate world is there with only one goal: To Make Profits. Thus, everything that generates profits is rewarded. Anything less than profits is a problem.

“Corporate America has no mother or father. It is a bastard child,” he says in the book. If you are bringing profits, you will be admired, but just after two days, you will be erased if you do something wrong. Even if you remind them of what you achieved just a couple of days ago, they would tell you that they have paid you for it. Thus, you have to deal with the constant pressure every day, and the sooner you realize it, the better for you.

The Multitude of Challenges Corporate Leaders Face

Nassirian further puts it as, “You have to wake up daily to grow up.” Thus, it is okay if corporate leaders face a multitude of challenges.

Let us go ahead and explain all the problems that corporate leaders have been facing, and how Nassirian gives a way out of these problems:

1. Failure to communicate is the biggest issue. The leaders do not have to determine and demonstrate the vision only once – they have to make it the dream of their followers.
2. Lack of accountability is one of the worst challenges. In the corporate world, we think if we own our mistakes, we will be embarrassed. However, it should be the other way around. People should be encouraged to take ownership of their mistakes, thus, ensuring self-discipline and focus.
3. Corporate leaders lack alignment. Nassirian has presented the fisherman route. Imagine catching the fish trying to swim up the stream. You must ensure that all your players are aligned because making progress is always challenging.
4. There are three significant reasons why leaders fail to execute their plans. First, they are not disciplined. Secondly, they do not keep the scores on what’s important. And thirdly, they put the wrong person on the wrong kind of job.
5. What is your company’s vision? Do you feel related to that vision? Will ten people of your company be able to convey the company’s vision? As quoted by Nassirian, if you cannot demonstrate and persuade your vision among the team, your leadership is not sufficient.

Conclusion

As Nassirian states in his book, in the corporate world, you have no choice but to wake up and become something better. As a leader, you must manage your expectations from your followers and keep them realistic. This is your first step towards success. You have to ensure the ideal balance and blend of science and humanity to ensure the best outcome. If you want to gain more valuable insights on this topic, go ahead and read Nassirian’s book, “I’m Tired – How to survive and succeed in corporate America.” You can also book yourself a meeting with Michael Nassirian by simply visiting his website Michael Nassirian.